Doing The Math For Animals™

Doing the math for animals (2)

Americans love to shop, and we have many occasions to do so.  Consumer spending makes up about two-thirds of our gross domestic product, which means shopping is important in more ways than one.  Aside from keeping our economy moving, it is also a great way to help generate much-needed donations for important causes.  Whether buying Girl Scout Cookies, silent-auction items or shopping online via, your purchasing power makes a difference in your community.

Consider the latest numbers: Amazon ended up 2015 as king of the hill when it comes to online sales. captured 43% of online sales in November and December, according to one research firm.  That compares with a 25% share for the next 10 biggest retailers combined, including WalMart, Target, Macy’s, Nordstrom and Best Buy.  Total e-commerce sales in November and December rose an estimated 13% to $69 billion.  Had all of the sales occurred via, over $1.3 Billion would have been generated to feed and care for animals in need.

Most sales are still made at physical stores. Some 91% of shoppers made a purchase at a bricks-and-mortar store this holiday season, according to the International Council of Shopping Centers.  If you are part of that 91%, consider shopping online via and then picking up at the store.  You can save time, avoid the hassle of crowds, and an average of 2% of everything you buy at our 750+ stores, including Amazon (up to 1.5%), Macy’s (1.5%), WalMart (2%) and over 80 pet product retailers will go to the animal welfare organization of your choice.  With Valentine’s Day just around the corner, ‘Smile’ bigger, earn more and Click.  Shop.  Donate! via!



About the Author

Angela Ruben, MBA, is Co-Founder and COO of She has been in the companion animal industry for two decades and writes about how consumers can help shelters and rescues.