Doing The Math For Animals™


Valentine’s Day, also called Saint Valentine’s Day or the Feast of Saint Valentine, is the annual holiday of ‘Love’ celebrated on February 14th.  According to recent a Trupanion Blog survey, 40% of you would rather spend Valentine’s Day with your pets rather than your significant other.  Now the National Retail Federation just released Valentine’s Day spending numbers that validate our love of shopping and for animals.

By Doing The Math For Animals™ we learn that our everyday shopping can earn cash-donations that make a huge difference in the lives of shelter pets.  Fact is,  Americans spent almost $20 billion on Valentine’s Day, over $680 million of that on our pets.

2% of $20 billion = $400,000,000.00

2% of $680 million = $13,600,000.00

Can you imagine the animal welfare challenges that could be met with those monies?  Now keep these numbers in mind:

  • 2% is the average donation paid by the 750+ retailers in our mall.  You don’t pay anything extra!

  • Valentine’s Day is only one of 6 major shopping occasions throughout the year.  The others are Mother’s Day, Dad’s & Grads, Back-to-School, Halloween and Holidays.

What can we deduce from Doing The Math For Animals™?

All of us can make a real difference in the lives of shelter animals just by remembering to click through to connect to our favorite stores every time you shop online.  It’s easy, fast and free… and you give more!

It’s our fifth anniversary this year and we’re multiplying our love of animals love by:

  • donating 10′ x 10′ booth spaces to local shelters and rescues at Amazing Pet Expos in 24 cities, saving animal welfare organizations the cost-equivalent of 40,000 cups of food!

  • teaming up with RPAL Rescue Center & Pet Food Bank in Terrell, Texas, and a very generous pet food company to donate 14 truckloads of super-premium canned dog food to shelters, rescues and adoption groups… making it possible for even more shelter dogs to be fed!  If you are an animal welfare organization interested in taking advantage of this offer, email RPAL at by Saturday, March 5th.

  • offering a new ‘Badge-Link Creator’ tool in our Shelter Resources section.  Registered organizations can place a badge-link anywhere on their websites making it super-easy for their supporters and community to Click. Shop. Donate!

So shop ’til you drop because it all adds up for animals!  And… ADOPT!

About the Author

Angela Ruben, MBA, is Co-Founder and COO of She has been in the companion animal industry for two decades and writes about how consumers can help shelters and rescues.