Doing The Math For Animals™ – Anniversary Edition


Summer is the time of year when shopping occasions coincide and blend together.  Once school is out, the focus of spending tends to shift towards entertainment, travel and vacations.  The cash-rewards-mall connects you to Alamo, Atlantis, Avis,, Budget, Cruise Direct, Dollar, Enterprise, Expedia, Fandango, FunJet Vacations, Hertz, Groupon, Orbitz,, Sandals & Beaches Resorts, SeaWorld, Travelocity, Yelp and ZipCar to name a few.  By clicking through first, your online purchases help the shelter or rescue of your choice… AT NO COST TO YOU!

Then there is Back-to-School.  According to the National Retail Federation, Back-to-School is the second-largest shopping occasion behind the holiday season generating about $25 billion in sales.  Once again, our mall features some of the best Back-to-School merchants like Amazon, Best Buy,, Discount School Supply,, Fujitsu,, Hooked On Phonics, Kids Foot Locker, Kohl’s, Mac Mall, Macy’s, Microsoft, Office Depot, Old Navy, Our Campus Market, Scholastic and Tiger Direct.  And again, all you have to do is click through to help feed animals in need… AT NO COST TO YOU!



From the beginning, has been a total VOLUNTEER team effort.  We built this website for the singular purpose of generating much-needed cash donations from the online shopping of animal lovers.  Thank goodness we have full-time jobs, allowing us to DONATE our experience, knowledge, skills and time to this endeavor.  Our five-year vital statistics include:

750+ online stores in our FREE cash-rewards-mall  (everything from Amazon to Zazzle)

2,000+ registered animal welfare organizations from all 50 states  (Can’t find yours?  Register it FREE!)

40,000+ combined volunteer hours of Team Members  (no payroll)

$80,000+ donations paid out to animal welfare organizations… AT NO COST TO YOU!

$100,000+ invested in marketing, sponsorship, travel and website development!

We’d like to take this opportunity to thank our cooperative marketing partners who have helped us spread our message:

All Paws Pet Talk Radio

In late 2015, launched the  ‘Adopt-A-Senior & Special-Needs-Animal’ segment on Smart Animal Talk with Dog Writers Association Award winner Deborah Wolfe. We give voice to those animals most likely to be forgotten and shunned by the public.  Go to to listen to the show including recent guests Sandy Robins as well as Shaun Sears and Tom Otto from Canopy Cat Rescue & Animal Planet’s hit show “Canopy Cat Rescue”.

Amazing Pet Expos

By the end of 2016, will have donated 42 prime Expo booth spaces to animal welfare organizations across the country… saving them the cost-equivalent of 70,000 cups of food!

BarkWorld® Expo

A multi-year media partner, and BarkWorld® Pet Social Media Expo teamed up to provide FREE full 2015 conference passes to shelters and rescues.  Stay tuned for information on the 2016 BarkWorld® Pet Social Media Expo… Coming Soon!

Best Friends®

Two-time sponsor of the Best Friends Annual Conference and featured in their namesake magazine.  Our own Jacqueline Munera, Blogger and Product Reviewer, has been a featured speaker.

Cat Writers Association & Dog Writers Association of America

We sponsor the “Adopt-A-Homeless-Dog” & Adopt-A-Homeless-Cat” Awards.

RPAL Pet Food Bank & Distribution Center

We have leveraged our deep pet industry relationships to help RPAL secure and distribute 50+ truckloads of FREE canned & dry cat and dog food from generous pet food manufacturers and retailers.


We can’t make you use, but hope you will because you love animals and the math is simple:

  • 2% is the average donation shopping via
  • we donate at least 0.75% on Amazon purchases
  • 1% of $25 billion is $250,000,000

Think about it! could generate at least $250 million for U.S. animal welfare organizations if everyone took one simple FREE step when shopping for Back-to-School stuff.  The funding solution is just one click away… and it’s FREE!  So please do your part and Click-Shop-Donate every time you shop online!  And have a great Summer!

About the Author

Chris Ruben is Founder & CEO of