Founded in 1990, ULTA.com caters to the woman that desires more than just beauty products. The ULTA.com consumer wants to know what's new from the hottest brands and what will work best for her skin and/or hair type. Whether she's the teen looking to make the perfect impression, the busy mom with little time, or the aspiring executive, ULTA.com provides the most comprehensive online one stop shop for all her beauty and health needs. From finding the perfect shade of foundation to the latest hair dryer or flat iron technology,ULTA.com provides its customers with solutions that are in style and on top of today's beauty trends.